As a creative director and designer with architectural background, I meticulously consider a range of design elements to create visually striking and effective setups for ad campaigns, e-commerce, and photo/video shoot set designs. These elements encompass conceptualization, where I understand the client's objectives and brand identity, and aesthetics, involving color schemes, textures, and visual elements that align with the desired mood. I carefully plan the spatial layout, lighting, and composition to ensure a balanced and appealing scene within the frame, while seamlessly integrating the client's brand and products. Practicality and versatility are crucial, especially in e-commerce shoots, and I manage resources efficiently within the allocated budget. Staying updated on design trends and innovative techniques is essential to create sets that fulfill the client's vision, ultimately leaving a lasting visual impact on the audience.

Clients include : STARCK, Christian Siriano, Parfum De Marly, TOUS, MOTHER denim, Tiziana Terenzi, Belk, So-Avant-Garde.com