For the Tumi fragrance collection launch, I led a team of 8 professionals in designing a comprehensive campaign. From conceptualization to the production of videos and photos, we covered both online and in-store launches in North America and the Middle East, notably Dubai. Our approach was aligned with Tumi's modern and minimalistic brand identity. We created ad visuals highlighting each fragrance's ingredients and incorporated minimal set designs to emphasize the bottles' elegant shapes. The result was a campaign that gracefully captured the essence of Tumi's fragrance collection, radiating a contemporary, timeless charm.
Beyond crafting compelling national and global ad campaigns for Tumi, I extended my creative touch to the enchanting world of holiday ads. These festive productions were designed and meticulously brought to life, ushering in the launch of Tumi's fragrance collections at Belk with a touch of seasonal magic.
