Throughout the past decade, I've had the privilege of orchestrating the creation and production of a multitude of ad campaigns for the enchanting world of Christian Siriano fragrances. In this creative journey, I've worked hand in hand with the visionary designer and his talented team, breathing life into ideas from inception to delivery. This intricate process involved the orchestration of a dedicated team, ranging from 6 to 15 professionals, and meticulous oversight at every phase of the project. Below, you'll find a handpicked selection of materials derived from our previous campaigns, encompassing in-store launches, online debuts, and the development of seasonal national and global advertising assets, alongside the creation of engaging social media content.

In the "Ooh La Rouge" campaign that I crafted for Christian Siriano's rich musky floral fragrance, I drew inspiration from the opulent world of red flower petals. Designed with the utmost sophistication and artistic flair, this campaign beautifully encapsulates the essence of the fragrance. It's a vivid tribute to the passionate allure of red blooms. My creative vision also incorporated the exquisite flowy dress designed for this campaign, blending seamlessly with a unique set design that vividly portrays the elegance of red petals.


Silhouette In Bloom

For the launch of "Silhouette in Bloom," I conceptualized a set design that perfectly aligned with Christian's core vision for this fragrance. This set design also seamlessly matched the in-store booth decorations for Christian Siriano's book release, creating a consistent and captivating visual experience.

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