Thalia Sodi - Amazon Fragrance Launch

In a close collaboration with Thalia Sodi and her team, I was entrusted with the complete design and production of the ad campaign materials for the launch of Thalia Sodi's fragrance collection on Amazon. This encompassed the full spectrum of promotional materials, from engaging teaser videos to captivating social media content, informative product videos featuring Thalia's distinctive voiceover, and an all-encompassing campaign photoshoot. Additionally, we delved into the world of editorial and e-commerce product shoots to showcase the collection, ensuring a seamless and comprehensive presence for the Amazon launch across Canada, the USA, and South America.

Thalia Sodi's Amazon launch in both North and South America not only achieved remarkable sales but also highlighted the campaign's excellent alignment with the brand's identity, further emphasizing its success.

The concept of the reflective set design drew its inspiration from the collection's initial idea, closely intertwined with the gem-shaped bottles. Each fragrance, whether it was Azure, Amethyst, Opal, or Diamond, found its muse in the brilliance of a crystal. This overarching theme of gems and their radiance formed the heart of the campaign, ingeniously weaving the concept of reflections into every aspect of the collection's narrative.

Using Format